Embracing Locals: The Mirage's New Rewards Program

In an effort to revamp its approach and cater to the local community, the iconic Mirage Hotel and Casino has launched a new rewards program specifically designed for Nevada residents. As Joe Lupo, President of the Mirage, emphasized during a recent phone chat, 'I want people to understand what a great property this is.' With its rich history and continued growth, it's about time the Mirage turns its attention to the locals who have been loyal patrons for years.

To make it easy for locals to take advantage of the new program, Lupo has implemented an automatic bump-up system. Upon signing up for the Mirage-Hard Rock Hotel Unity Rewards Program, Nevada residents will be upgraded to the Legends Tier, where they'll find valuable perks and discounts. Best of all, this upgrade can be achieved at no cost.

With a valid Nevada ID, locals will qualify for various benefits, including free parking discounts on live entertainment, restaurants, spa packages, and new happy hour offerings across the hotel. The Mirage is committed to providing its loyal local customers with unbeatable value, making it an attractive option for those seeking a luxurious experience without breaking the bank.

The Mirage's newfound focus on locals is a welcome change, especially considering the property's prime location off Spring Mountain Road. As Lupo noted, 'We're looking to make sure that, especially with the access off Spring Mountain, that we tell the locals that we have a great property to offer.' By doing so, the Mirage aims to capitalize on its reputation as a Strip institution and solidify its position as a go-to destination for Nevada residents.

In conclusion, the Mirage's new rewards program is a significant step in embracing the local community. With its wealth of amenities and commitment to providing value, this iconic resort is poised to become a top choice for locals looking for an unforgettable experience on the Las Vegas Strip.

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